Magnetic Marketing with Online Audio & Video

An interactive seminar showing you how to harness the power of audio and video through the World Wide Web. Delegates will understand how using audio and video on a variety of online platforms can be a very effective way to build trust and authenticity, convey essential information, drive traffic to thier website and bring pre-informed customers to their door.

The seminar covers:

  • Why video and audio are so powerful
  • How to choose between audio and video
  • Where to put audio and video
  • Using YouTube
  • Using Audioboo, Posterous and Soundcloud
  • Coming up with killer content
  • Equipment and software for audio and video
  • Syndicating your audio and video
  • Podcasts and feeds explained
  • iTunes and other podcast directories
  • Promoting your audio and video

This training session will help delegates struggling with:

  • Finding a way to differentiate themselves in the marketplace
  • Traditional hard sales activities such as cold calling, and mail shots
  • Lack of knowledge in the area of digital media and online marketing
  • Difficulty in extending their reach to a wider audience

Delegates will gain the following benefits:

  • They’ll be brimming with ideas for using audio and video and be less afraid to use digital media as part of their marketing
  • They’ll be able to use audio and video best practices with confidence
  • They’ll be able to reach a world wide audience
  • They’ll have a new way to build trust, kudos and relationships, generate leads and make sales

Questions are encouraged at the end.

Duration: 2.5 – 3 hours including 20 min break
Speakers: Andy White & Sarah Chambers