Magnetic Marketing with Online Audio & Video
An interactive seminar showing you how to harness the power of audio and video through the World Wide Web. Delegates will understand how using audio and video on a variety of online platforms can be a very effective way to build trust and authenticity, convey essential information, drive traffic to thier website and bring pre-informed customers to their door.
The seminar covers:
- Why video and audio are so powerful
- How to choose between audio and video
- Where to put audio and video
- Using YouTube
- Using Audioboo, Posterous and Soundcloud
- Coming up with killer content
- Equipment and software for audio and video
- Syndicating your audio and video
- Podcasts and feeds explained
- iTunes and other podcast directories
- Promoting your audio and video
This training session will help delegates struggling with:
- Finding a way to differentiate themselves in the marketplace
- Traditional hard sales activities such as cold calling, and mail shots
- Lack of knowledge in the area of digital media and online marketing
- Difficulty in extending their reach to a wider audience
Delegates will gain the following benefits:
- They’ll be brimming with ideas for using audio and video and be less afraid to use digital media as part of their marketing
- They’ll be able to use audio and video best practices with confidence
- They’ll be able to reach a world wide audience
- They’ll have a new way to build trust, kudos and relationships, generate leads and make sales
Questions are encouraged at the end.
Duration: 2.5 – 3 hours including 20 min break
Speakers: Andy White & Sarah Chambers
